A new report on Bottled Water Packaging Innovation from specialist food and drink consultancy Zenith International has highlighted 4 key themes driving new product development worldwide (see chart 1).
Over 70 in-depth product profiles, which contain images as well as a detailed product overview, description of the innovation and current use in the market, are categorised under 8 headings (see chart 2).
“Continuous cost reduction has been a primary focus for many recent innovations in
Reducing environmental impact has been the second main driver, extending from relentless scrutiny of material usage to new plant-based plastics and recycle-friendly adhesives. The most visible changes, though, are often striking aesthetic and niche benefit initiatives to differentiate products on the shelf and attract new customers. This report offers a comprehensive overview of current trends and the latest in new product development for anyone looking to offer innovative packaging and added value to consumers,” he concluded.