Snowflakes that sparkle in the sun during the day and light up at night, horses in movement and gold-plated gears are just some of the elements of the large installation entitled “The Christmas Magic Factory” at the Shoppingvillage Le Gru in Grugliasco just outside Turin: the scenographic mechanisms proposed by the designers of IED are inspired by the ‘engineering vocation’ of the city of Turin, recreating the atmosphere of a creative hothouse where connecting rods, wheels, pulleys and precision mechanisms reminiscent of the Chaplin era become an experience of light and celebration open to all.
This is what, since a few days, characterises the big façade of the large shopping centre, a project the result of a new collaboration between Shopville Le Gru and the Istituto Europeo di Design, two companies working in the area with a common vision of the future: promote local activities, accommodate and amplify, also in a commercial context, opportunities and quality, talk about culture and promote a calendar of events related to excellence.
The installation consists of 130,000 light bulbs decorating the two main squares of the Centre, 30 3-metre-tall Christmas trees, one 5-metre and one 8-metre tree, with more than 2,000 mirror objects and 665 luminous objects hanging on them. 8 innovative 3D show-lighting projectors will animate the external façades, welcoming the public coming into the Centre. These are some of the magical elements involving the structure of Le Gru in a grandiose experiment to make Christmas an even more special experience.
The Christmas Magic Factory by the young designers Francesca Aghemo and Giulia Vittoria Canova where simple and complex mechanisms combine to celebrate movement, an invitation to magic in which each of us takes part and is a protagonist, with the hope that being always in movement is a positive and shared attitude for a better future.