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Convenient e-commerce at Christmas! But one out of three orders in the UK didn’t arrive according to JDA

The number of people turning to e-commerce is increasing, especially in very busy periods such as the festive season, but so too are the difficulties of retailers in meeting the demands of online customers without problems. This is what emerges from a survey carried for JDA, a company that provides retail solutions in a market much more mature than ours, such as that of the UK, where almost half (47%) of consumers made at least 50% of their Christmas shopping on line. During the 2014 Christmas period in fact, the survey shows, 31% of Britons who chose e-commerce had problems with their order: 49% had no delivery, while 45% never received the parcel or received it late. It went better in 2013, when only one customer out of five reported problems.

The rise of click and collect

39% of consumers, more careful, opted for in-store collection, citing two reasons: the absence of shipping costs (61%) and greater convenience (53%). A generally satisfactory experience, so much so that 34% said they would use it again next Christmas. And a quarter said they had given preference precisely to retailers offering this service, compared to those who did not provide the possibility of collecting the order in the store. Also in this case, however, there were complaints regarding the long wait in the store due to staff shortages, lack of a dedicated collection area and the excessive time taken by store staff to retrieve the products ordered on line.

The e-shopper is impatient…

“The growth of e-commerce in the UK shows no sign of slowing down. In parallel, customer expectations concerning the service have never been so high, so much so that the customer is ready to buy elsewhere (another website or physical store) when his demands are not met. And this puts great pressure on retailers, especially during the Christmas season when demand soars” concludes Jason Shorrock, retail strategy director of JDA.

Will Lidl also win at Christmas?

Between two people quarrelling, often the third person wins, so they say. And so in the “millionaire advertising war” between the large British retail chains, which has seen a face-off between Sainsbury’s (Great War) and John Lewis (penguin Monty) the most effective, though certainly less spectacular, is precisely that of Lidl which you see here. The reason? According to a survey among consumers conducted by Millward Brown, it is the one which “will more easily push people to buy in that chain”.

The advertising message is in fact very simple and straightforward, but useful to change consumer perceptions about the offer of the (former?) discount store which, as the commercial shows us, also sells lobsters and local products and gadgets for a traditional Christmas.

 

At Shoppingville Le Gru it’s already Christmas with a sound and light installation

Snowflakes that sparkle in the sun during the day and light up at night, horses in movement and gold-plated gears are just some of the elements of the large installation entitled “The Christmas Magic Factory” at the Shoppingvillage Le Gru in Grugliasco just outside Turin: the scenographic mechanisms proposed by the designers of IED are inspired by the ‘engineering vocation’ of the city of Turin, recreating the atmosphere of a creative hothouse where connecting rods, wheels, pulleys and precision mechanisms reminiscent of the Chaplin era become an experience of light and celebration open to all.

This is what, since a few days, characterises the big façade of the large shopping centre, a project the result of a new collaboration between Shopville Le Gru and the Istituto Europeo di Design, two companies working in the area with a common vision of the future: promote local activities, accommodate and amplify, also in a commercial context, opportunities and quality, talk about culture and promote a calendar of events related to excellence.

The installation consists of 130,000 light bulbs decorating the two main squares of the Centre, 30 3-metre-tall Christmas trees, one 5-metre and one 8-metre tree, with more than 2,000 mirror objects and 665 luminous objects hanging on them. 8 innovative 3D show-lighting projectors will animate the external façades, welcoming the public coming into the Centre. These are some of the magical elements involving the structure of Le Gru in a grandiose experiment to make Christmas an even more special experience.

The Christmas Magic Factory by the young designers Francesca Aghemo and Giulia Vittoria Canova where simple and complex mechanisms combine to celebrate movement, an invitation to magic in which each of us takes part and is a protagonist, with the hope that being always in movement is a positive and shared attitude for a better future.

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