Annex, La Rinascente in teenager version, opens

A space designed for teenagers, with the most popular brands and a focacceria, has opened in via Santa Radegonda, at the historic premises of La Rinascente in Piazza Duomo, Milan. It’s called Annex, precisely to underline its continuity with the “parent company”, and is on two floors: the ground floor dedicated to make-up and the first floor to shoes and sneakers, lingerie and accessories (from bags to backpacks, from watches to costume jewellery and sunglasses) without forgetting the inevitable techno gadgets and more cosmetics. In February 2015, a second floor dedicated to fashion collections and accessories will open.

The food area, situated on the ground floor and entrusted to Manuelina Focacceria of Recco, offers Ligurian street food: in addition to the typical focaccia with cheese, pizza focaccia, the “morning” focaccia with oil and traditional Pasqualina cake. All accompanied by a wide selection of desserts and a bar and coffee shop service.

In addition to the entrance in Via Santa Radegonda 10, the store can also be accessed from the first floor of the main building of La Rinascente in piazza Duomo.

The declared objective is to become a point of reference for young fashion in the city and a must for anyone who wants to keep up to date on all the new developments and cult brands of the world of the young and much more.