The World Retail Awards, the prestigious awards assigned each year during the World Retail Congress to the best retail cases at the international level, have been assigned in Paris.
This year, in the Best New Retail Concept category, there were as many as three Italian cases included in the short list of finalists: Eataly Smeraldo, Alexander Dr Fleming (a multi-sensory and technological pharmacy concept) and The Horeca House by Metro. Competing with them were Level Shoe District-Chalhoub Group, Move, Navabi and Verizon-Destination Store.
Eataly Smeraldo turned out to be the winner. The award was received by Fabrizio Valente of Ki-ki Lab, representing Eataly.
