For Waitrose, the British retail chain with 282 stores in the United Kingdom, Pedon (90 million euros turnover in 45 countries, 40% export) has created three new quick-cooking cereal and legume products, thus expanding its well-known “Love Life” line. A new order, this, for the Vicenza company, already supplier of the UK chains Tesco and Asda, confirming its strong and dynamic presence in the British market in the cereals, legumes and seeds category.
Pedon, which operates predominantly in the cereals and dry legumes business, with diversification in cake preparations, dried mushrooms, organic and gluten-free food, is today present in all modern distribution channels, both with products under its own brand and as private labels for large-scale distribution with over 100 private label lines and 3,000 products. A distinctive point and strength of the Pedon Group is the global procurement network, present in 15 countries on 5 continents, which, through the Acos division, is able to ensure high quality levels over time and total control of supply chains.
“The partnership with Waitrose is for us one of the most important at the international level – says Paolo Pedon, Export Manager of the company of the same name – the British retailer, in fact, has a particular commitment to innovation that allows us to test new formulations and product concepts”.
The three new mixtures, bulgur, millet & red rice and whole wheat bulgur, in addition to the absolute new entry freekeh & quinoa, extend the current range of quick-cooking cereals and legumes to 7 products available on the shelves.
The “Love Life” line is ideal in the kitchen for soups, side dishes and salads, or for preparing Middle East dishes, thus responding to the diverse, multi-ethnic and always new demand of the UK market.
