A simple reusable bag, that proposed by the Belgian company Vip Promotion in association with the French company Lagardère is the Columbus egg. The Reflective Sopping Bag in fact has reflective tape along the seams which, in the dark, reflects car headlights to signal the presence of those returning home with their shopping. It has been estimated that 35% of accidents occur during the winter period between 4 pm and 7 pm. There is also the version for frozen foods.
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