Carrefour France, which has announced that it is in “exclusive negotiations” with Altarea Cogedim for the acquisition of 100% of Rue du Commerce, is expanding its multi-channel strategy. The website www.rueducommerce.fr, specialising in consumer electronics, has 5 million individual visitors per month and a turnover of 317 million Euros in 2014, and would also allow the French retailer to “reinforce its presence in e-commerce and non-food, thanks to the support of skills complementary to its own “as stated in a press release.
Non-food currently accounts for 20% of Carrefour sales. The intention is to strengthen the sector by developing the website which hosts third party manufacturing companies and receives a percentage of the sales.
The acquisition, subject to the approval of the anti-trust authority and after consultation with the unions, should take place at the beginning of 2016.
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