SuperMix! is the new line of seed mixes enriched with ingredients selected for their specific beneficial properties that Pedon has presented at Tuttofood, dedicated both to consumers attentive to their diet and wanting to supplement it with a source of well-being, as well as those adopting a restrictive regime due to intolerances or vegetarian and vegan nutrition choices.
They are in fact characterised by a high fibre, protein, vitamin, omega3, iron, phosphorus and magnesium content. 100% natural, they contain no preservatives or additives, are GMO free and the only ones in the category guaranteed to be gluten free, nuts free and vegan OK.
“We are witnessing a new concept of food among consumers, based on the link, proven by scientific research, between nutrition and physical and mental well-being and where the time factor becomes increasingly crucial – said Luca Zocca, Pedon Marketing Manager – Modern foods have consequently invaded and acquired an important role in daily eating habits. We are attentive to the evolution and changes in the demand for such products, adapting the offer to new market segments. This is what led to the creation of SuperMix!, able to revitalise the category and meet the growing demand for natural, healthy and easy-to-use products”.
Available in six variants, they are designed to enrich salads and soups, make baked preparations such as bread and flat bread special and fortify breakfast in addition to cereals and in yoghurt. SuperMix! are also ideal as a snack, before and after sports activity or in the office as a healthy between-meals bite.
The SuperMix! line consists of different combinations of highly nutritious seeds – such as sunflower, pumpkin, sesame, flax and hemp – enriched with stabilised vegetables, toasted soybean, chia and soft blueberries in 4 variants for “savoury” mixes (salads, soups, breads, snacks), or with buckwheat flakes, chia, goji berries and blueberries covered with dark chocolate in 2 variants for breakfast. The QR Code on the label allows the consumer to easily access a full data sheet of the nutritional values of each product with usage suggestions.
The packaging used is also innovative, specifically and exclusively designed for this category.
SuperMix! in fact come in a convenient space-saving jar with a patented stay-fresh dispenser to easily dose the content. The transparency of the jar enhances the contents and the colours for better visibility and shelf impact. The practical display tray, which is also transparent and mono-facing, or the floor display offer different display solutions at the point of sale.
