The traditional annual private label event at BolognaFiere is just around the corner: on 14 and 15 January 2015 the exhibition site in Emilia will in fact host the eleventh edition of Marca byBolognaFiere-Private Label Conference and Exhibition, the only Italian event entirely dedicated to private label products.
The 2015 edition takes place at a special time for private label which, during 201, recorded a slowdown, the result of a reduction in shelf space of private label and price competition which saw leading brand products sold in promotion at a price lower than that of private label products not on promotion.
The two days has become a think tank, strengthening, year after year, its influence and ability to bring innovation to the sector. The last edition recorded 6,600 professional visitors, 454 exhibitors, 15 of which retailers, which this year will be 18. In general, over the last four years the exhibition space has increased by 33% and the number of exhibitors by 36%, while the presence of international buyers has increased by 30%.
The programme of events to be held in the three pavilions (16, 21 and 22) of BolognaFiere wiil be as intense as ever. Starting with the conferences, which represent important opportunities for discussion and analysis for all industry stakeholders.
With the opening Conference organised by ADM, the association, sponsor of the event, which brings together all the main players of modern retailing, the objective is to emphasise the role of modern retailing in the promotion of the Italian agrifood chain as a driver of the country’s growth: particular attention will be placed on fresh produce and fruit and vegetables, in which there are also many PDI and PGI products whose real value does not seem to be well perceived by the consumer and which consequently requires clear answers to certain emerging issues. Here is the programme.
Another traditional event on 15 January is the Annual Report on the evolution of Private Label, now in its 11th edition: implemented in collaboration with Adem Lab, a spin-off of the University of Parma, it will be divided into a first phase of quantitative analysis of the IRI data, followed by an analysis of retailer and exhibitor policies based on the data collected via specific questionnaires. This will then be followed by a focus on the issue of value for money and prices of private label products in the consumer range.
The Marca 2015 programme also envisages specialist workshops, such as the IBC conference, planned for the afternoon of 14 January, entitled The consumption factory. The conference aims to underline the role, the influence and the contribution of the Italian Consumer Products Industry in the context of the national economy, at the same time highlighting the contribution of Italian exports and the challenges awaiting n the global economy.
The Marca Tech Packaging focus, scheduled for the afternoon of Thursday 15 January, will attempt to take stock of the state of the technological solutions which, in addition to the requirement of cost effectiveness, ensure optimal product preservation and shelf life, safeguard the health of consumers and offer maximum guarantees in terms of environmental sustainability (i.e. biodegradable and/or high recyclability).
