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Carozzi launches e-commerce of cheese and targets export

Carozzi Formaggi broadens its channels and sales opportunities by launching La Formaggeria, the website dedicated to the purchase of Carozzi cheeses, a tool that is especially targeting the global market.  The company in the province of Lecco, which has large-scale distribution as its main distribution channel (accounting for 40% of sales), is getting into e-commerce with a system structured down to the last detail: from website navigation to the delivery service, from ordering to the possibility of returns – if the product is kept intact.

One of the main features of the service is fast delivery, which is guaranteed within 24 hours throughout the country, with the exception of Lazio (Rieti), Abruzzo (Chieti/L’Aquila), Molise (Isernia), Puglia, Basilicata, Calabria and the Islands, for which it takes 48 hours, while in Europe and the rest of the world, delivery is guaranteed in a few days: an innovative service, never before provided by other cheese manufacturers. To ensure that products are delivered intact and do not lose any of their properties, shipping takes place using resistant, insulated cardboard and expanded polystyrene containers that ensure excellent preservation, also aided by sealed refrigerant bags which maintain the correct temperature inside.

Products combining tradition and innovation

Carozzi Formaggi products are today divided into eight main categories: Taleggio DOP, Quartirolo DOP, Gorgonzola DOP, washed-rind cheeses (characterised by periodic washing of the rind with a saline solution to remove mould and encourage the growth of red bacteria that characterise the colour, enhancing the flavour), natural-rind cheeses, fresh cheeses and, finally, goat’s milk cheeses, cow’s milk yoghurt and, new this year, meeting the latest nutritional and consumer needs: goat’s milk yoghurt. Obtained using Italian goat’s milk, thanks to artisan processing in traditional systems and the addition of fruit, this is a product that can combine the qualities of yoghurt, such as boosting the immune system, enrichment of the intestinal flora and digestibility, with the properties goat’s milk, more tolerable than cow’s milk, rich in calcium, phosphorus and vitamins and, after donkey’s milk, most similar to breast milk.

Carozzi Formaggi has 30 employees and a turnover of almost 13 million euros and produces 2 million kilograms of cheese a year. Exports account for 1.8 million euros, of which 513 thousand euros in the USA and the rest in Europe, but the company is also approaching new markets such as China, Japan and South Africa.

The first Kosher Parmigiano Reggiano Dop by Bertinelli is born

Focus on a market, that of kosher products, which is worth $150 billion worldwide, but also offer a quality product adapted to the many needs of an increasingly diverse and globalised clientele: these are the reasons that led the  Bertinelli farm, producer of Parmigiano Reggiano Dop, to start production of the kosher version: the first kosher cheese rounds (the company plans to produce 5,000 per year), given that production was launched in October, will be available at the end of 2015, and most have already been sold.

“In the Jewish religion, dietary laws and food are strictly encoded by the Holy Books – explains Nicola Bertinelli, who along with his father today runs the farm -. The challenge of reconciling the specification of a unique product such as Parmigiano Reggiano DOP with the Kashrut proved to be extremely complex: all stages are involved, from cow breeding, which must follow certain rules, to milking, performed under the supervision of a rabbi who verifies the Chalav Yisrael nature of the milk, which can only come from Kosher animals. Even the animal rennet with which we produce Parmigiano Reggiano DOP must be Kosher certified. In the dairy, the production process is constantly monitored by the Mashgiach Temid. Furthermore, with regard to systems and infrastructures, the entire process route has been sanitised to conform with Jewish standards”.

The Bertinelli farm is the first in the world to be certified Kosher for the production of Parmigiano Reggiano DOP, both by the OU – the Orthodox Union (certification is under ratification and will be made official in April) and by OK Kosher Certification, among the most authoritative Kosher certification bodies, while in Italy it has obtained the recognition of the rabbi of Milan.

Recognition was facilitated by the fact that Bertinelli manages all production stages in house. “The products of our fields are used for the nutritional requirements of the livestock in our cow sheds. This is extremely important because the cheese is made “in the shed” and not in the dairy. To obtain a good cheese, it is necessary to start with a healthy diet for the cows: only those who have control over the entire chain can be certain that the livestock is fed in the proper way, i.e. with fresh fodder, rich in “good bacteria” that gives flavour and aroma to the Parmigiano Reggiano”.

Alongside the Kosher Parmigiano Reggiano the farm will produce a lactose-free fresh cheese, again Kosher: the first rounds of this product will be available starting from the summer of 2015.

Worldwide there are approx. 13.5 million people of Jewish faith, of which just under 40,000 in Italy. In the USA, kosher products – over 90,000 – represent 28% of food products sold in supermarkets: 56% of consumers are not Jewish.

Auricchio consolidates its position on the US market with acquisition of The Ambriola Company

“A strategic decision and an important signal for the entire food industry”. Said Alberto Auricchio, commenting on the acquisition by the global leader in the production of Provolone cheese of the American firm The Ambriola Company, one of the largest importers and distributors of Italian cheeses and Parma ham in United States.

The Ambriola Company, very well known both in retail and in large-scale distribution, has been importing Italian cheeses since 1921 and is the exclusive importer of the Locatelli brand – with Pecorino Romano other sheep’s milk cheeses – the number one brand of Italian cheeses exported to the USA.

The company, which is based in New Jersey, has for over twenty years been importing and distributing Auricchio (Provolone, Parmigiano Reggiano, Grana Padano), Giovanni Colombo (Gorgonzola, Taleggio, Mascarpone), F.lli Pinna (Pecorino Romano) and Luppi (Prosciutto di Parma) branded products. It also imports and distributes under the “Ambriola” brand Pecorino Romano, Parmigiano-Reggiano and Grana Padano. In the last financial year it had a turnover of 52 million dollars, with an increase of 10% over the previous year.

“The American market – added Auricchio – is for us the number one in terms of export share; moreover, more than 50% of the turnover of Ambriola already came from our Auricchio, Locatelli and Giovanni Colombo brands.Also, in the near future, we will be able to expand the range of Italian products to other food sectors”.

In 2014, the Auricchio Group had turnover in excess of 200 million euros, with growth of 2% in Italy and 8% in exports.

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