Carozzi Formaggi broadens its channels and sales opportunities by launching La Formaggeria, the website dedicated to the purchase of Carozzi cheeses, a tool that is especially targeting the global market. The company in the province of Lecco, which has large-scale distribution as its main distribution channel (accounting for 40% of sales), is getting into e-commerce with a system structured down to the last detail: from website navigation to the delivery service, from ordering to the possibility of returns – if the product is kept intact.
One of the main features of the service is fast delivery, which is guaranteed within 24 hours throughout the country, with the exception of Lazio (Rieti), Abruzzo (Chieti/L’Aquila), Molise (Isernia), Puglia, Basilicata, Calabria and the Islands, for which it takes 48 hours, while in Europe and the rest of the world, delivery is guaranteed in a few days: an innovative service, never before provided by other cheese manufacturers. To ensure that products are delivered intact and do not lose any of their properties, shipping takes place using resistant, insulated cardboard and expanded polystyrene containers that ensure excellent preservation, also aided by sealed refrigerant bags which maintain the correct temperature inside.
Products combining tradition and innovation
Carozzi Formaggi products are today divided into eight main categories: Taleggio DOP, Quartirolo DOP, Gorgonzola DOP, washed-rind cheeses (characterised by periodic washing of the rind with a saline solution to remove mould and encourage the growth of red bacteria that characterise the colour, enhancing the flavour), natural-rind cheeses, fresh cheeses and, finally, goat’s milk cheeses, cow’s milk yoghurt and, new this year, meeting the latest nutritional and consumer needs: goat’s milk yoghurt. Obtained using Italian goat’s milk, thanks to artisan processing in traditional systems and the addition of fruit, this is a product that can combine the qualities of yoghurt, such as boosting the immune system, enrichment of the intestinal flora and digestibility, with the properties goat’s milk, more tolerable than cow’s milk, rich in calcium, phosphorus and vitamins and, after donkey’s milk, most similar to breast milk.
Carozzi Formaggi has 30 employees and a turnover of almost 13 million euros and produces 2 million kilograms of cheese a year. Exports account for 1.8 million euros, of which 513 thousand euros in the USA and the rest in Europe, but the company is also approaching new markets such as China, Japan and South Africa.
