Shipping logistics, various surveys reveal, is an increasingly crucial aspect of e-commerce and on-line sales, with consumers expecting free and efficient deliveries, with several contact points. But above all fast. And what can be faster, in city traffic, than a bicycle darting everywhere, pedestrian zones included? Not to mention environmental sustainability and the “green” allure, a concern for a growing number of customers.
That was the thinking of PrimoTaglio, a portal with 400 Italian products of excellence, including fresh produce, which guarantees deliveries within 48 hours of ordering, in cooperation with PonyZero, a young startup offering bicycle delivery services. For now, the service is active in the city of Milan and will shortly be extended to Turin. All this is possible thanks to bicycles with insulated containers, designed to preserve the cold chain, from picking up the box to delivery to the consumer’s home. Niche solutions? Not really. “With the exponential growth of e-commerce, we are also seeing a significant increase in ‘last mile’ deliveries, which today are mostly done using by vans, which are certainly not ecological and are often only partially full” explains Antonio Romano, manager of PrimoTaglio. Suffice it to say that even the best-in-class Amazon, last December, was testing the delivery of parcels by bicycle: a more ecological (and realistic) means than the elusive drones.
PrimoTaglio is a brand of the company E-food, part of the Amodio food group, currently delivers in Milan, Monza and Varese and province and shortly also in Turin and Rome, 6 days a week, from Tuesday to Sunday.
