Take advantage of an event in Amsterdam that attracts hundreds of sailing and other boats and thousands of people to promote its supermarkets: that is what the Dutch retailer Dirk van den Broek did during Sail 2015 last 19 to 23 August. The idea, borrowed from the river markets of the East, was to create a “floating (and self-propelled) supermarket”, with each boat containing a single product (water, bananas, snacks) that was offered to the spectators on boats or along the banks of the canals in the centre of Amsterdam. Success (at least from the media point of view) assured.
The Dutch retailer is not new to “smart” promotions: last May, in the aisles of a store in the Dutch city, it set up a discotheque (at night) where visitors could dance and at the same time buy biscuits, drinks or whatever.
Dirk van den Broek during Sail 2015 last 19-23 August, set up a (mobile) “floating supermarket” on the canals of the Dutch city.
 "floating supermarket" on the canals of the Dutch city.){kind=link}