The Pedon Group has won the prestigious 2014 Assiteca award for the Large Companies category, as an example of excellence for its strategy towards exports and ability to take on the risks that derive from operating in foreign markets.
“We are truly honoured to have received this recognition that acknowledges our activities in foreign markets – said Remo Pedon, CEO of the brand with the same name that recently celebrated its 30th anniversary – confirming the validity of our industrial and commercial strategy. The value chain that we have created allows us to increase our market share while maintaining a distinctive position”.
Distinctive point and strength of the Pedon Group, today one of the leading global players in the cereal and legume processing, packaging and distribution market, is the global procurement network which, through the Acos Division, manages to ensure constantly high quality levels and total control of the supply chains with its factories. The business model of the Pedon Group is characterised by vertical integration of the production chain, from field to shelf. A model implemented in Italy and replicated in several countries that has allowed the company to become a leader in cereals and legumes in the span of just a single generation.
“In Ethiopia alone – the CEO told inStore – we work with 20 thousand smallholders, whose production we collect and seeds we provide, to guarantee constant quality of the next harvest. Soon we will be directly involved in agricultural production: in Mozambique we are concluding an agreement for the concession of areas for planting legume crops. And we will also do the same in Argentina, always respecting the local populations and with the sole objective of ensuring consumer quality”.
The Pedon Group was proclaimed winner following the vote by the jury on Tuesday, December 2, at the premises of the Sole 24 Ore during the Conference “Export Excellence: strategies, plans and safeguards”.
Now in its fifth edition, the Assiteca award, which recognises the best practices of Italian companies in risk management, is dedicated to Export Excellence. The Technical Committee identified the Export Champions, i.e. the Italian companies, large and small, which in recent years have managed to grow by developing their business in foreign markets, often in complex geographies, facing the risks that this entails.
