Albert Heijn, the major Dutch retailer and part of the Ahold Delhaize group, has commissioned Pedon for the production and packaging of a range of organic cereals, rice and pulses. AH brand products are sold in 966 of the chain’s supermarkets in the Netherlands, with the possibility of expanding into Germany and Belgium in the near future.
The range produced by Pedon includes seven quick-cooking, organically-grown items which combine well-being and quality products with speedy preparation and convenience. They are also suitable for vegetarian or vegan diets.
Completely new items include wholemeal spelt couscous, a rice and Inca grains mix and a mix of rice, soya and lentils, which go alongside the already popular quinoa, bulgur, 5 grains, and rice and grain mix for a wide and varied range on the shelves.
Albert Heijnis, the main name for large-scale retail in Holland, is controlled by the multinational, Ahold, which has recently announced the purchase of 61% of the shares of the Belgian retailer Delhaize, creating the Ahold Delhaize group which, with a turnover of 54 million euros (the fourth largest in Europe) and over 6,500 stores worldwide, will control 4% of the United States food market.
