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With Sapori&Dintorni in Milan Central Station, Conad has launched the leadership race in Northern Italy

By
fabrizio.gomarasca
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The new Sapori&Dintorni store opened in Milan Central Station is something more than a new outlet for the Conad strategy. “With this store we begin our quest for leadership in the North” said the CEO of Conad, Francesco Pugliese, sending a strong message to its cousins, Coop Italy.

True to the Sapori & Dintorni concept, this store will welcome visitors to Expo with the best of Italian food excellences, so much so that the leitmotif reiterated on many occasions by Pugliese is that promotion will be of the products and not on the products. As if to say that what is needed today is attention and care with regard to the products that represent the best of Italian agrifood and not trivialization on prices. A vision that is slowly making ground in distribution, where the wounds of the price war have also started to infect the healthy tissue of private label products.

It should be noted that Sapori & Dintorni is the Conad brand that offers typical local products (but there is also a laboratory for the preparation of sushi) from a selection of qualified producers: the store in Milan Central Station – over 3500 products, open from 7 am to 10 pm – will offer Viaggio in Italia (Italian Journey), a different “traveller’s basket” every day to promote all the local specialities. Sapori&Dintorni, recalled Pugliese, adopts a competitive price policy but with a high quality, so much so that the profitability of the eight stores, with a total turnover of 500 million euros, is the highest in the market: 24,000 euros per sqm.

Schermata 2015-04-29 alle 12.20.52 Schermata 2015-04-29 alle 12.21.13 Schermata 2015-04-29 alle 12.21.33 Schermata 2015-04-29 alle 12.22.40

 

 

 

Men’s or women’s fashion? Selfridges launches the “neutral” space

By
fabrizio.gomarasca
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After decades of strict separation between men’s and women’s “floors” comes “gender neutral” fashion, valid for both sexes: Selfridges, the historic London stores, has opened in the first and most famous store in Oxford Street a space dedicated to neutral fashion and accessories, pragmatically called Agender. In the age of hyper-genderisation of clothes and objects, right from the cradle, Selfridges is looking ahead, to the generation of the millennials and is proposing five unisex private label collections and a selection of 40 brands.

Schermata 2015-03-31 alle 18.47.03

The new “genderless” approach implies a rethinking of spaces (both on and off line) and the ambience, designed by designer Faye Toogood and developed over three interconnected floors of the store. Away with the shop window and internal mannequins, the collections are worn online by models of both genders. The collections range from avant-garde street wear to high fashion, with names like Ann Demeulemeester and Comme des Garçons.

“With AGENDER we don’t want to follow a “trend” but rather approach a forma mentis and respond to a cultural change that is happening now. We will explore the relationship between gender and retail in the physical and digital world and in all our stores. The project will be a test, a trial on the idea of the sexes, both to enable our customers to get closer to the experience without preconceptions as well as for us retailers to push ahead with the idea of how you sell and buy fashion today”, explains Linda Hewson, creative director of Selfridges.

Self-scanning with your smartphone at Intermarché

By
fabrizio.gomarasca
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Inaugurated at the end of January, the Intermarché supermarket in Mairie d’Issy features an interesting innovation which, in a not too distant future, could become a standard everywhere: self-scanning with your smartphone.

The 1,000 square metre store offers 15 000 products with a natural emphasis on fresh produce and branded products, adopts solutions with low environmental impact, such as 100% LED lighting, doors on all fridge windows and separate plastic and cardboard waste collection.

But what sets the Les Mousquetaires supermarket in the Paris suburbs apart is that it is the first supermarket in the world to adopt self-scanning with your smartphone and an App. By bringing the phone close to the NFC electronic label on the shelf, the customer records the price of the product on his virtual receipt. If, on the other hand, the device is not NFC, the product is recorded in the traditional manner by scanning the bar code. Always on the smartphone, the specific App proposes customised promotions. You then pay at a reserved checkout. The application received an award at last edition of the NRF in New York.

The store also introduces other innovations: a Columbus Café (a absolute first for Intermarché), soon to be followed by a drive and a smart service, targeted to those who work in the vicinity: i.e. the possibility of storing shopping done before going to work in a special cold room and then collecting it in the evening.

The Retail Technology Awards Europe go to Edeka and Kiabi thanks to Wincor Nixdorf solutions

By
fabrizio.gomarasca
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The EHI Retail Institute has assigned the Retail Technology Awards Europe to the most innovative retail solutions in four categories: Best Instore Solution, Best Enterprise Solution, Best Customer Experience and, for the first time starting in 2015, Best Multichannel Solution.

This year the awards were presented during EuroCis which took place in Düsseldorf at the end of February.

The prize for Best Multichannel Solution went to the French fashion retailer Kiabi, which operates more than 450 stores in France, Spain, Italy, Portugal, Morocco and Russia. Kiabi positions itself rigorously as a multichannel retailer in order to offer its customers a seamless shopping experience across all its sales channels. For example, customers can visit the company’s bricks-and-mortar stores to collect, exchange, or return items they have ordered in Kiabi’s webshop. They can also order items in the store using a touch terminal installed there. Part of the high-tech shopping experience is the equipment issued to Kiabi employees that allows them to accept customer payments anytime, anywhere.

Wincor Nixdorf is Kiabi’s IT partner for implementing this multichannel project: Its modern retail store software TP.net 4.5 was installed at approximately 3,200 Kiabi POS stations, the retailer’s online and offline worlds were integrated, and all of its requirements for multichannel retail business with regard to functionality, architecture and an international orientation were met. Among other things, a consistent flow of data between sales and merchandise management is secured so that, for example, order processes and item availability can be coordinated across channels.

Moreover, the stationary checkout systems in Kiabi’s stores are connected to a variety of mobile applications on end devices running iOS and Android operating systems, and the integration of POS peripheral devices in mobile processes is ensured.

The category Best Enterprise Solution rewards projects that lead to significant increases in a company’s efficiency through the implementation of innovative systems and technologies. This award was garnered this year by the Edeka Group. As Edeka’s IT subsidiary, Lunar GmbH has taken on the task of optimizing Edeka’s business processes at retail, wholesale and headquarters level, including ensuring effective processes at checkout. Lunar’s IT partner, Wincor Nixdorf, worked closely with Lunar to develop a checkout simulation tool that uses genuine POS data to reconstruct, simulate, and analyze checkout processes in detail on a computer.

All the relevant variables flow into these simulations, from customer structures to volumes of merchandise purchased, scanning processes, and even cash handling. The process enables predictions on the expected capacity utilization of the checkouts, their throughput, and even customer waiting time. Through comparisons of available checkout technologies, (staffed checkout, self-service checkout, mobile checkout or tunnel scanner) it is possible to determine which checkout structures and technologies ensure the most effective checkout processes and support the retailer’s strategy optimally.

The Edeka Group uses this simulation instrument to make informed decisions about checkout equipment for the situation in a specific market.

 

 

Pete’s Fresh Market and the American Dream

By
fabrizio.gomarasca
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Pete’s Fresh Market is yet another classic expression of an “American Dream”. An independent chain ready to undermine the leadership of Whole Foods Market.

So writes Daniele Tirelli, President of Popai Italia, in the latest number of inStore, now available in the online browsable version, presenting an independent American retailer, Pete’s Fresh Market, operating in the Chicago area and which is going against the tide, setting up its stall in the suburbs of the great American city, looking for a target “snubbed” by the large retailers and focusing, however, on the quality and variety of the range, in particular fresh produce.

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“The need for a healthy, varied, appetising, genuine and fresh diet is an increasingly essential and basic value now down to the first level of the Maslov hierarchy. As can be seen from the layout – writes Tirelli – Pete’s proposes an elliptical perimeter path for the fresh produce departments that begins with fruit and vegetables and ends with the long counter of ready-to-eat in-store or take-away hot dishes. The grocery section which occupies just over 40% of the area is situated in the middle. The management of Pete’s has thus defined its positioning, focusing on quality and variety of the “perishable” offer as illustrated on the very well-designed website. So, for example, Kenny, the fruit and vegetable buyer skilled in the search for specialties such as nopales, bok choy, daikon, methi leaf, dragonfruit and quenepas, is full of advice on choosing and preserving fruit and vegetables, in synergy with the juice bar corner with the most advanced proposals in this field.

In short, one aspect of Pete’s strategy is communication. In addition to the website and the house organ, it focuses on in-store communication and, above all, on the constant practice of “demos”. In essence, the presentation of new products, specialties, seasonal products, etc. is part of building a superior consumption culture in order to get out of the doldrums of the pure price war. Pete’s Fresh Market also presents itself as one of the “greenest” supermarket chains in the United States, thanks to the use of recycled materials and the adoption of advanced heating, air conditioning and dehumidification technologies, ceiling energy recovery systems, controlled lighting and attention to hygiene, such as, for example, the use of air curtains to expel flying insects in the various departments. In conclusion, Pete’s Fresh Market represents another very interesting case-history of that world of local independent chains that takes consumer goods retailing innovation to the highest quality standards and from which there is much to be learned”.

Read the entire article here (in Italian)

DS Group has inaugurated the multichannel digital boutique with Samsung, Microsoft, SAP and Intel

By
fabrizio.gomarasca
-

The digital boutique has arrived for fashion and luxury brands, together with opportunities for competitiveness and growth and for customers to access an immersive shopping experience thanks to the interaction between the internet and the store via smart devices.

Launching the omnichannel solution is DS Group, an Italian ICT consultancy company specialising in the design and development of mobile multiplatform and multidevice application solutions; among the areas of greatest focus for DS Group is the Digital Retail Experience, where it has assisted brands such as Valentino, Calzedonia, Luxottica and Pinko in their path towards innovation and digital transformation.

Based on these retail experiences and through an ecosystem of market-leader partners such as Samsung Electronics, Microsoft, SAP, Intel, Ingenico and Motorola, DS Group has created the Digital Boutique, a technology space based on the integration of typical retail dynamics and digital technologies that today you can visit at its headquarters in Milan. A centre of excellence based on the innovative store model that DS Group is designing together with its customers.

The role of technology partners which have participated in the creative and development process, working with the DS Group team, is fundamental; Digital Boutique therefore boasts the best technologies for a leading-edge Multichannel Retail Experience model. In particular, Samsung Electronics has provided the LFD screens, video walls, digital signage solutions and tablets for the visual technology aspects; Microsoft, in addition to providing the Surface Pro 3 tablets and Lumia 830 and 1520 smartphones, hosts and delivers the entire technology platform through its Azure cloud platform; Intel has supported the project by providing innovative technologies that improve the customer relationship (digital signage solutions) and for management and analysis of mobile payment data (NUC – Next Unit of Computing devices). SAP Mobile Platform has made it possible to manage mobility solutions on a large scale, based on the integration of the best SAP mobile technology in a single end-to-end solution.

The layout and aesthetics of this space have been implemented by designer Alessandro Luciani along the lines of a luxury boutique in terms of structure and style; the showroom in Milan therefore proposes a physical and emotional path through digital technologies, following the stages that lead to a new shopping experience.

The stages of the technological tour in the Digital Boutique

The heart of the entire structure is Combenia, a DS Group platform developed specifically for retail to integrate the various technologies; each technology supports a specific stage of the shopping experience.

1 – It starts with recognition and mapping (Store Analytics and Virtual Check-In) of the customer entering the store: through detection technologies including cameras, beacons and Wi-Fi, it maps people entering and their stay in the store and identifies their main characteristics (it can also be used outside the shop window to quantify the presence of passers-by at different times of the day); it therefore allows consumer identification and profiling and activation of customised communications.

2 – Second stage, Interactive Digital Signage: a large screen, using a built-in web cam, projects videos and customised content, proposing different outfits depending on the person’s sex and age.

3 –  Hybrid Shop Experience with interactive touch tables and totems that allow the consumer to e-shop directly in the store: while trying on an outfit, the customer can select additional sizes and colours from the catalogue and order models not available in store, with subsequent delivery at home or another destination;

4 – Smart Dressing Room: the multimedia dressing room which, on entry of the customer, detects the outfits with tags in transit, allowing the brand to calculate statistics between that tried on and that sold and to profile people’s preferences; in addition, it can gather feedback on the outfit tried on through the interactive touch-screen mirror which, adapting to customer choices communicated with a ‘tap’, proposes other outfits or products;

5 – Mobile Payment: mobile devices dedicated to payment, including the Mobile POS, which, while maintaining maximum security, dematerialise the till, eliminating queues and waiting times and ensuring flexibility and convenience.

Every moment of the customer experience is available and governed by a mobile device provided to the store manager and in-store staff, thus put in a position to map and follow the customer in all phases of the shopping experience, providing on the one hand a value-added service to the consumer, while on the other collecting valuable data for store and brand analytics/intelligence.

The memory mirror makes its debut in Neiman Marcus: and the real fitting room becomes virtual

By
fabrizio.gomarasca
-

Mirror mirror on the wall do I look better in the red dress or the blue one? It will be easier to answer this crucial question thanks to MemoMi, the memory mirror of MemoMiLabs Inc, for the time being installed in Neiman Marcus stores in San Francisco.

The mirror, which is actually a screen with a camera, has three key features: it provides a 360° view of the person, it stores and compares the “try-ons” of the various garments and allows immediate sharing on social media to seek the advice of friends and relatives. In short, this screen promises to integrate real and virtual experiences, just what the customer of the Third Millennium is asking for.

Memory Mirror – The World’s first Digital Mirror from MemoMi Labs Inc on Vimeo.

And it’s not just an isolated case. At the end of 2014, Rebecca Minkoff, in association with eBay, opened an interactive store in New York with “smart” screens in the fitting rooms showing digital content, allowing customers to browse the store catalogue and interact with staff and suggesting complementary items.

More than a war between real and virtual, therefore, alliances are being forged which at the moment are finding their expression in fashion.

The excellences on show at the Conad hypermarket in Corciano

By
fabrizio.gomarasca
-

The Conad hypermarket in the Quasar shopping centre in Corciano, in the Province of Perugia, is particularly interesting for two reasons. Conceived in the design phase as a Conad-Leclerc hypermarket, after the end of the collaboration with the French retailer, it took a different route, organising its retail space more in line with the Conad sales philosophy, limiting non-food to one-sixth of the available space. The second reason is that the display formula will probably be adopted in the future by other stores of the second Italian retailer.

Pac Pac 2000a is the first cooperative of the Conad system with 3.31 billion euros turnover achieved with 1122 stores in Lazio, Umbria, Campania and Calabria, with a total of 612,478 square metres.

Founded 15 years ago, the project has undergone a series of reorganisations up to the current format: 5000 square metres with a strong emphasis on fresh produce, which covers 44% of the sales area. 1,500 square metre are dedicated grocery, 800 square metres to non-food and the remaining 500 square metres to promotions.

From the structural point of view, a double stoneware flooring was chosen: with a light wood effect for non-food and darker effect for fresh produce. The aisles are spacious: 2.1 metres in width.

The check-out barrier is partially visible from the gallery and is adjacent to the 100-seat restaurant. Along the gallery is the space for the optician (70 square metres and 700 articles) and the parapharmacy (100 square metres with 9000 articles).

But it is in food, as we already mentioned, that the theme of excellences on show is developed, reinforced by vocalism and supported by effective communication

The processing departments are on show. Preparation of mozzarella with local curd, fresh and egg pasta using flour from local companies and free-range eggs, hand-cut ham, according to the tradition of central Italy, with hams obtained from the local breeds.

The Sapori d’Italia (Tastes of Italy) butcher offers 15 types of sausages and 12 types of hamburgers based on regional recipes, with a show hanging room. The product selection also includes meat from local farms identified by the photos of the farmers.

The bakery department offers 40 varieties of bread and 80 varieties of fresh and dry pastries made in the internal bakery with local raw materials and yeast. For baking, pellet-fired ovens are used.

The integration of “home-made produce” and consumption takes place in the food court, with the Sapori&Dintorni (Tastes&Thereabouts) ice-cream and yoghurt parlour, the sandwich bar (again Sapori&Dintorni), the pizzeria with wood-fired oven, the take-away delicatessen, the self-service cafeteria and the fried-food shop.

This video shows the fishmongers

Carrefour is testing the shopping experience with the smart watch

By
fabrizio.gomarasca
-

The Carrefour hypermarket in Villeneuve-La-Garenne, near Paris, since last April is a veritable laboratory in which the French retailer is testing the supermarket of the future. At the heart of it all is an App, C-où, which provides access to a number of innovations such as the location of the items on your shopping list in the store and identification of the shortest route to do your shopping.

This is made possible by the electronic labels with NCF technology. Now C-où can also be connected to smart watches, for now only the Samsung Gear S (but in the coming months it will also be enabled for other Android smart watches), where you can also upload your loyalty card for immediate access to the checkout tills. The partners of the operation are Publicis Shopper and the French start-up Think&Go.

The first tests were carried out in December, and now the technology is available to all customers with the smart watch mentioned above. According to the monthly magazine Linéaire, there are still very few customers using these advanced features. But in the technology field, the acquisition of new technologies is proceeding at leaps and bounds and not being part of it can be very painful, while the early adopters will be able to secure at least an initial competitive advantage not to be sneezed at.

Home delivery issues for one in five, click and collect preferred

By
fabrizio.gomarasca
-
The german company allyouneed.com is coming to expand his operations in Europe

It’s easy to say e-commerce: as convenient and economical as it may be, this way of shopping has an Achilles heel: home delivery. Causing problems to one in five Europeans last year, according to a survey by JDA. Delivery delays or no delivery at all are the most frequent complaints, with variations depending on the country in question. Almost half of Swedish customers (47%), for example, reported delivery delays. The UK, on the other hand, has the unenviable record of no delivery at all, as declared by more than a quarter (28%) of respondents.

Perhaps this is why click and collect and click and drive are becoming so popular, i.e. online order with collection in the store or directly loaded in the car. Almost one in two British people have already tried it (48%) in the last 12 months. But this approach is also growing in France (31%), Sweden (28%) and Germany (19%). Cost and convenience are the reasons for choosing the alternative to “pure” e-commerce. What is certain is that shopping online (including home delivery and/or “Click and Collect”) will continue to gain popularity. over two thirds (67%) of European consumers said that within five years the majority of their purchases will be online.

Willing to pay as long as it arrives immediately

That delivery is a crucial issue of all online sales is demonstrated by the fact that over one third (37%) of respondents are willing to pay a premium to get same-day delivery. And it is precisely for food items that fast delivery is of most interest and for which it is worth spending a little more: it is requested by 63% of Germans, 48% of Swedes and 40% of British people, while the French are more willing to pay a premium for fast delivery of electrical and entertainment equipment (33%).

Returns remain the main source of dissatisfaction for over half (53%) of consumers, disgruntled by having to pay postage and packing for return items. Other frustrations concern the inconvenience of returning items by mail or having to wait for a courier (35%) and the impossibility to return items collected at the store (21%), which also in this case is a fundamental issue for any multichannel strategy.

And Italy? For now it is looking on and experimenting…

The results are based on the combined data of the JDA Customer Pulse Reports 2014, involving 8,177 consumers between 16 and 54 years of age in the United Kingdom, France, Germany and Sweden. Excluding Italy, therefore, which in fact is still a long way behind, especially in certain areas, such as large-scale distribution as far as e-commerce is concerned.

“Based on our experience, Italian retailers are very interested in the omni-channel approach which, compared to the UK, is certainly still in the early stages. Operating in omni-channel mode makes it even more important to focus on the delicate balance between service and margins. As highlighted by our research in a number of European countries, also in Italy we expect that the hybrid models of online shopping and order collection in a physical place – store, dark store, drive – will become increasingly popular. This scenario requires retailers to rethink supply chain processes in a strategic manner in order to drive innovation in customer services, managing to balance operational excellence with profitability” says Stefano Scandelli, JDA Vice President Sales South Europe.

 

 

 

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