Inaugurated at the end of January, the Intermarché supermarket in Mairie d’Issy features an interesting innovation which, in a not too distant future, could become a standard everywhere: self-scanning with your smartphone.
The 1,000 square metre store offers 15 000 products with a natural emphasis on fresh produce and branded products, adopts solutions with low environmental impact, such as 100% LED lighting, doors on all fridge windows and separate plastic and cardboard waste collection.
But what sets the Les Mousquetaires supermarket in the Paris suburbs apart is that it is the first supermarket in the world to adopt self-scanning with your smartphone and an App. By bringing the phone close to the NFC electronic label on the shelf, the customer records the price of the product on his virtual receipt. If, on the other hand, the device is not NFC, the product is recorded in the traditional manner by scanning the bar code. Always on the smartphone, the specific App proposes customised promotions. You then pay at a reserved checkout. The application received an award at last edition of the NRF in New York.
The store also introduces other innovations: a Columbus Café (a absolute first for Intermarché), soon to be followed by a drive and a smart service, targeted to those who work in the vicinity: i.e. the possibility of storing shopping done before going to work in a special cold room and then collecting it in the evening.
