Mirror mirror on the wall do I look better in the red dress or the blue one? It will be easier to answer this crucial question thanks to MemoMi, the memory mirror of MemoMiLabs Inc, for the time being installed in Neiman Marcus stores in San Francisco.
The mirror, which is actually a screen with a camera, has three key features: it provides a 360° view of the person, it stores and compares the “try-ons” of the various garments and allows immediate sharing on social media to seek the advice of friends and relatives. In short, this screen promises to integrate real and virtual experiences, just what the customer of the Third Millennium is asking for.
Memory Mirror – The World’s first Digital Mirror from MemoMi Labs Inc on Vimeo.
And it’s not just an isolated case. At the end of 2014, Rebecca Minkoff, in association with eBay, opened an interactive store in New York with “smart” screens in the fitting rooms showing digital content, allowing customers to browse the store catalogue and interact with staff and suggesting complementary items.
More than a war between real and virtual, therefore, alliances are being forged which at the moment are finding their expression in fashion.
