A new report on Protein Innovation from leading food and drink industry consultancy Zenith International has identified 10 key trends for new product launches worldwide in the last three years – new formats, new flavours, reduced sugar, new protein sources, new ingredients, ultra premium status, designer packs, limited editions, minimal packaging, unique designs.
More than 60 in-depth brand profiles offer product images as well as detailed information such as launch date, packaging type and size, pricing, ingredients, variants and marketing. These are categorised under four headings – ready to eat, ready to drink, new protein sources and targeted age groups.
“High protein products are no longer associated only with body building, athletes and muscle mass,” commented Zenith Chairman Richard Hall. “They are now being marketed as helping consumers lead a healthy lifestyle.
“There have been numerous recent headlines about the global rise in obesity levels and concern about added sugars in the diet. More manufacturers are responding with high protein products to help people stay in shape and combat obesity,” he concluded.
The report analyses products according to: 7 product types – yogurts, bars, smoothies, shakes, milk drinks, drinkable yogurt, other drinks; challenges and opportunities.
