Thanks to its widespread presence in the main Italian large-scale distribution chains (grocery stores) – more than 1,500 stores in Italy: Auchan, Aspiag – Despar Nord Est, Carrefour, Conad, Esselunga, Il Gigante, Iper La Grande i, la Feltrinelli, Pam, Panorama, SMA Simply, Supermedia, Trony DML. – Epipoli, owner of the Mygiftcard brand, is providing a more convenient and direct way of purchasing Expo tickets.
“We thought it was essential to get the consumer as close as possible to what EXPO Milano 2015 represents for Italy and for Italians. The EXPO 2015 Mygiftcard product is the result of a process that allows you to conveniently purchase a single ticket or tickets for the whole family while you shop at the supermarket”. says Gaetano Giannetto, CEO of Epipoli.
Compared to tickets purchased in the official channels, EXPO Milano 2015 Mygiftcards allow you to jump the queue at the entrance using the turnstiles reserved for the Alessandro Rosso Group; they also contain the K2Milan Mobile App, a practical guide to the city of Milan and a voucher worth € 20 to spend on the eDreams website, the leading online travel agency in Europe.
This operation is in fact carried out in collaboration with the Alessandro Rosso Group, particularly involved in promoting the Universal Exposition. “Our Group is managing negotiations for three million tickets and hundreds of corporate events related to Expo. We believe we can offer Italian companies a front row seat at Expo 2015 so that they can all be the protagonists of this event relaunching our economy”.
The Expo Mygiftcard also allows you to jump the queue at the entrance using the turnstiles reserved for the Alessandro Rosso Group; contains the K2Milan Mobile App and a voucher worth € 20 to spend on the eDreams website.
Based on the same mechanism, Epipoli has already initiated contacts with advanced chains in other European countries.
