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OVS and Excelsior Milano Official Retailers of Expo

By
fabrizio.gomarasca
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Da sinistra, Sala, Beraldo, Fiorucci

With OVS and Excelsior Milano, the Coin Group is the Official Retailer of Expo Milano 2015: two stores of approx. 180 square metres each, will welcome visitors from 18 May on the Decumano.

“The participation of OVS and Excelsior Milano in Expo Milano 2015 as Official Retailers – said Expo commissioner Giuseppe Sala – is an important sign, a demonstration of the great trust that the business world is placing in a unique event of its kind, considered as an opportunity absolutely not to be missed”.

OVS and Excelsior Milano will not only create merchandising with the Expo brand, but also translate the values of Expo Milano 2015 into “symbols” that will become the tracks of this event.

The Coin Group, the leading clothing retailer in Italy, will offer its expertise to interpret the theme of the Universal Exposition. For OVS and Excelsior Milano, being official retailers does not only mean creating merchandising with the Expo brand, but also translate the values of Expo Milano 2015 into “symbols” that will become the tracks of this memorable event.

“We will do it – explained the CEO of OVS and Deputy Chairman of the Coin Group, Stefano Beraldo – through a series of ideas and fashion entrusted to Elio Fiorucci, Ambassador of Expo, one of the masters of contemporary culture who has contaminated fashion with love of nature, respect and tolerance for all diversities. We will be present with the two spirits of the group, the more democratic OVS, the leading value fashion retailing brand, and that dedicated to the research and exclusivity of Excelsior Milano which, thanks to the excellence of its team of buyers, has made it possible to speed up the upgrade process of the most popular department store, Coin”.

OVS will propose a creative journey that will start with the Universal Exposition of 1906, incorporating its graphics to create a leit motiv of the art and creativity of that and the present period. It will continue with a revisitation of the Canticle of the Creatures turned into an appeal for respect for the environment and tolerance. Students of the Marangoni Institute have also been involved who, under the tutorship of Fiorucci, will design the graphics for a collection of T-shirts (strictly in bio-cotton), interpreting the themes of Expo.

Inside the OVS store, customers will have the opportunity to have an innovative digital shopping experience through the “interactive kiosk”, a multimedia workstation capable of performing various functions, such as shopping online at the ovs.it e-shop with free delivery in 24 hours throughout Italy, checking the availability of a product in other neighbouring stores and directly sharing a post on their social media through the OVS App.

Excelsior Milano in its store on the Decumano will extol the fundamental characteristics of the brand, fruit of the collaboration of the Coin Group with Antonia, a Milan boutique synonymous with avant garde and a point of reference for the international fashion community visiting Milan, in search of a unique shopping experience.

At the end of the exposition, the pavilions dedicated to the stores will be recycled and turned into a nursery for employees of the headquarters of the Coin Group.

Esselunga puts away a positive 2014 and boosts investments

By
fabrizio.gomarasca
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2014 closed for the Esselunga Group with sales in line with the previous year at 7.013 billion euros (+0.8%) despite a deflation of 1.6% in retail prices and a general downturn in the market in large-scale distribution. EBITDA was up by 3.2% at 521 million euros and EBIT by 2% at 335 million euros. Net profit amounted to 212 million euros (210 in 2013)

The proximity of Esselunga to its customers, which grew by 8.5%, is confirmed, according to the statement issued by the company following the Board of Directors meeting.

Investments, which amounted to 400 million euros, were significant, bringing those made in the past five years to 1.8 billion euros. In 2’014, in fact, new stores were opened in Calco (Lecco), Aprilia, Milan Porta Vittoria, Novara, Prato Leonardo, Parma via Emilia Ovest, Saronno (Varese), Florence Galluzzo and Marlia (Lucca), as well as the logistics hub in Campi Bisanzio (Florence).

In the course of 2015, further development of the sales network is envisaged and has already begun with the opening of the 150th store in Milan in Via Adriano, on the site where the warehouses of Ercole and Magneti Marelli once stood.

For an analysis of the economic and financial performance of Esselunga 2013 with a projection for 2014 and 2015 you can buy the inStore Report prepared by DGM in PDF format directly from here at the price of €79 + VAT. The Report is in italian.

From Caffè Vergnano the first line of compostable compatible capsules

By
fabrizio.gomarasca
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Caffè Vergnano will be present on the shelves of Italian grocery stores with the Èspresso1882 line of compostable capsules compatible with Nespresso domestic machines and with Èspresso1882 TRÈ machines.

The new capsules represent Caffè Vergnano’s response to the issue of the amount of waste resulting from the growing consumption of portioned coffee. While the portioned market indeed represents a great growth opportunity, it is also true that the environmental impact resulting from the use of capsules can be greater compared to the consumption of mocha or pod coffee.

The new Espresso 1882 compostables will replace the existing range on the shelves: the packages currently in distribution will be gradually replaced with the new compostable line.

Carolina e Enrico Vergnano
Carolina and Enrico Vergnano

“We have always believed in the capsule segment, anticipating trends and being the first to launch the Nespresso compatible capsule, today the market leader”, says Franco Vergnano, CEO of Caffè Vergnano, “From the beginning we have focused on innovation. Today even more so with a concrete project to protect the environment”.

The capsules will be the first on the market to be “OK Compost” certified by Vinçotte (an internationally recognised agency) and able to be disposed of in the organic bin without the need to separate the casing from the coffee.

The Èspresso 1882 range is available in 4 versions: Arabica, Cremoso, Intenso and Dec, plus the Espresso macchiato product.

Mergers: “super Coop” is born

By
fabrizio.gomarasca
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The new Coop resulting from the merger of Coop Adriatica, Coop Northwest Consumers and Coop Estense will be the biggest cooperative of Italy, with 2,600,000 members, 4.2 billion in turnover, 334 stores – including 45 hypermarkets – and 19,700 employees. The Boards of Directors of the respective companies unanimously voted a guideline resolution giving the green light to the proposed merger of the three major consumer cooperatives of the Adriatico District, whose objectives and industrial and social content will be submitted in the coming months to the shareholders’ meetings of the cooperatives themselves.

“With this decision we want to contribute to supporting and relaunching the role and effectiveness of the cooperative mission, in the regions of both the North and the South of the country, confirming the suitability and utility of the cooperative model in very different social contexts” says a note.

Pedon extends the range of Waitrose brand products

By
fabrizio.gomarasca
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For Waitrose, the British retail chain with 282 stores in the United Kingdom, Pedon (90 million euros turnover in 45 countries, 40% export) has created three new quick-cooking cereal and legume products, thus expanding its well-known “Love Life” line. A new order, this, for the Vicenza company, already supplier of the UK chains Tesco and Asda, confirming its strong and dynamic presence in the British market in the cereals, legumes and seeds category.

Pedon, which operates predominantly in the cereals and dry legumes business, with diversification in cake preparations, dried mushrooms, organic and gluten-free food, is today present in all modern distribution channels, both with products under its own brand and as private labels for large-scale distribution with over 100 private label lines and 3,000 products. A distinctive point and strength of the Pedon Group is the global procurement network, present in 15 countries on 5 continents, which, through the Acos division, is able to ensure high quality levels over time and total control of supply chains.

“The partnership with Waitrose is for us one of the most important at the international level – says Paolo Pedon, Export Manager of the company of the same name – the British retailer, in fact, has a particular commitment to innovation that allows us to test new formulations and product concepts”.

Wairose_LoveLifeGamma

The three new mixtures, bulgur, millet & red rice and whole wheat bulgur, in addition to the absolute new entry freekeh & quinoa, extend the current range of quick-cooking cereals and legumes to 7 products available on the shelves.

The “Love Life” line is ideal in the kitchen for soups, side dishes and salads, or for preparing Middle East dishes, thus responding to the diverse, multi-ethnic and always new demand of the UK market.

 

 

Pete’s Fresh Market and the American Dream

By
fabrizio.gomarasca
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Pete’s Fresh Market is yet another classic expression of an “American Dream”. An independent chain ready to undermine the leadership of Whole Foods Market.

So writes Daniele Tirelli, President of Popai Italia, in the latest number of inStore, now available in the online browsable version, presenting an independent American retailer, Pete’s Fresh Market, operating in the Chicago area and which is going against the tide, setting up its stall in the suburbs of the great American city, looking for a target “snubbed” by the large retailers and focusing, however, on the quality and variety of the range, in particular fresh produce.

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“The need for a healthy, varied, appetising, genuine and fresh diet is an increasingly essential and basic value now down to the first level of the Maslov hierarchy. As can be seen from the layout – writes Tirelli – Pete’s proposes an elliptical perimeter path for the fresh produce departments that begins with fruit and vegetables and ends with the long counter of ready-to-eat in-store or take-away hot dishes. The grocery section which occupies just over 40% of the area is situated in the middle. The management of Pete’s has thus defined its positioning, focusing on quality and variety of the “perishable” offer as illustrated on the very well-designed website. So, for example, Kenny, the fruit and vegetable buyer skilled in the search for specialties such as nopales, bok choy, daikon, methi leaf, dragonfruit and quenepas, is full of advice on choosing and preserving fruit and vegetables, in synergy with the juice bar corner with the most advanced proposals in this field.

In short, one aspect of Pete’s strategy is communication. In addition to the website and the house organ, it focuses on in-store communication and, above all, on the constant practice of “demos”. In essence, the presentation of new products, specialties, seasonal products, etc. is part of building a superior consumption culture in order to get out of the doldrums of the pure price war. Pete’s Fresh Market also presents itself as one of the “greenest” supermarket chains in the United States, thanks to the use of recycled materials and the adoption of advanced heating, air conditioning and dehumidification technologies, ceiling energy recovery systems, controlled lighting and attention to hygiene, such as, for example, the use of air curtains to expel flying insects in the various departments. In conclusion, Pete’s Fresh Market represents another very interesting case-history of that world of local independent chains that takes consumer goods retailing innovation to the highest quality standards and from which there is much to be learned”.

Read the entire article here (in Italian)

The first Kosher Parmigiano Reggiano Dop by Bertinelli is born

By
fabrizio.gomarasca
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Focus on a market, that of kosher products, which is worth $150 billion worldwide, but also offer a quality product adapted to the many needs of an increasingly diverse and globalised clientele: these are the reasons that led the  Bertinelli farm, producer of Parmigiano Reggiano Dop, to start production of the kosher version: the first kosher cheese rounds (the company plans to produce 5,000 per year), given that production was launched in October, will be available at the end of 2015, and most have already been sold.

“In the Jewish religion, dietary laws and food are strictly encoded by the Holy Books – explains Nicola Bertinelli, who along with his father today runs the farm -. The challenge of reconciling the specification of a unique product such as Parmigiano Reggiano DOP with the Kashrut proved to be extremely complex: all stages are involved, from cow breeding, which must follow certain rules, to milking, performed under the supervision of a rabbi who verifies the Chalav Yisrael nature of the milk, which can only come from Kosher animals. Even the animal rennet with which we produce Parmigiano Reggiano DOP must be Kosher certified. In the dairy, the production process is constantly monitored by the Mashgiach Temid. Furthermore, with regard to systems and infrastructures, the entire process route has been sanitised to conform with Jewish standards”.

The Bertinelli farm is the first in the world to be certified Kosher for the production of Parmigiano Reggiano DOP, both by the OU – the Orthodox Union (certification is under ratification and will be made official in April) and by OK Kosher Certification, among the most authoritative Kosher certification bodies, while in Italy it has obtained the recognition of the rabbi of Milan.

Recognition was facilitated by the fact that Bertinelli manages all production stages in house. “The products of our fields are used for the nutritional requirements of the livestock in our cow sheds. This is extremely important because the cheese is made “in the shed” and not in the dairy. To obtain a good cheese, it is necessary to start with a healthy diet for the cows: only those who have control over the entire chain can be certain that the livestock is fed in the proper way, i.e. with fresh fodder, rich in “good bacteria” that gives flavour and aroma to the Parmigiano Reggiano”.

Alongside the Kosher Parmigiano Reggiano the farm will produce a lactose-free fresh cheese, again Kosher: the first rounds of this product will be available starting from the summer of 2015.

Worldwide there are approx. 13.5 million people of Jewish faith, of which just under 40,000 in Italy. In the USA, kosher products – over 90,000 – represent 28% of food products sold in supermarkets: 56% of consumers are not Jewish.

Auricchio consolidates its position on the US market with acquisition of The Ambriola Company

By
fabrizio.gomarasca
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“A strategic decision and an important signal for the entire food industry”. Said Alberto Auricchio, commenting on the acquisition by the global leader in the production of Provolone cheese of the American firm The Ambriola Company, one of the largest importers and distributors of Italian cheeses and Parma ham in United States.

The Ambriola Company, very well known both in retail and in large-scale distribution, has been importing Italian cheeses since 1921 and is the exclusive importer of the Locatelli brand – with Pecorino Romano other sheep’s milk cheeses – the number one brand of Italian cheeses exported to the USA.

The company, which is based in New Jersey, has for over twenty years been importing and distributing Auricchio (Provolone, Parmigiano Reggiano, Grana Padano), Giovanni Colombo (Gorgonzola, Taleggio, Mascarpone), F.lli Pinna (Pecorino Romano) and Luppi (Prosciutto di Parma) branded products. It also imports and distributes under the “Ambriola” brand Pecorino Romano, Parmigiano-Reggiano and Grana Padano. In the last financial year it had a turnover of 52 million dollars, with an increase of 10% over the previous year.

“The American market – added Auricchio – is for us the number one in terms of export share; moreover, more than 50% of the turnover of Ambriola already came from our Auricchio, Locatelli and Giovanni Colombo brands.Also, in the near future, we will be able to expand the range of Italian products to other food sectors”.

In 2014, the Auricchio Group had turnover in excess of 200 million euros, with growth of 2% in Italy and 8% in exports.

Salumificio Pedrazzoli brings organic pork butchery to Biofach

By
fabrizio.gomarasca
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The people of Salumificio Pedrazzoli, a Mantua company active in organic since 1996, can be considered veterans of organic food. Products with 100% Italian meat, bred, slaughtered and processed according to the regional traditions and ancient recipes, the cold cuts of Salumificio Pedrazzoli will again this year be at Biofach, the Nuremberg world fair on organic food scheduled from 11 to 14 February 2015, as part of the “BiOrganic LifeStyle” area, which brings together the excellence of Made in Italy organic products. Among which organic salamis could not be missing, products that express the ancient Italian traditions of meat preservation and which enhance the high quality of the raw material.

“We at Pedrazzoli believe that to make a good product it is necessary to start from excellent raw materials: the production process and the recipes have little value if they do not start from this first and essential prerequisite – says Elisa Pedrazzoli, Manager of the Organic Line and Export Sales Director of Salumificio Pedrazzoli -. Four factors contribute to the quality and taste of pork meat: genetics, nutrition, slaughtering and animal wellbeing. Salumificio Pedrazzoli breeds the Italian heavy pig, the pig that is most suited to typical Italian products due to the maturity of its meat and the quality of its fat. We chose the organic route back in 1996 because we believe that in letting the animals live better we will obtain good, tasty and tender meat to produce salamis also attentive to the wellbeing of humans”.

Salumificio Pedrazzoli distinguishes itself from other companies in the industry by being among the few in Italy to be able to define itself as both Producer and Breeder, an aspect that allows it to ensure, for all its products, total traceability of the meats and all the raw materials used, protecting consumers from the possible risks linked with product quality and authenticity.

Today, Salumificio Pedrazzoli is a leader in the production of organic and traditional salamis and is among the main exporters of salamis to Germany, where it is present on the market with the PrimaVera brand, offering approximately 60 different salamis/organic products.

 

Waste? No thanks. Carlsberg studies a 100% biodegradable bottle

By
fabrizio.gomarasca
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The biodegradable wood-fibre bottle for Carlsberg beverages, a project born from the collaboration with the packaging company ecoXpac, the Innovation Fund Denmark and the Technical University of Denmark, to develop a biodegradable bottle of organic origin made of​wood fibres from sustainable sources that will be called the “Green Fiber Bottle”, has been presented at the World Economic Forum in Davos. All the materials used in the bottle, including the cap, will be made using biodegradable materials.

“In Carlsberg we firmly believe in the importance of the circular economy to ensure a sustainable future of growth and development of the Planet. If today’s project will become reality, as we believe, it will make a huge difference with regard to the options we have for packing liquids and will be another important step in our journey towards a circular and waste-free economy” said Andraea Dawson-Shepherd, Senior Vice President for Corporate Affairs of Carlsberg.

The initiative is part of the Carlsberg Circular Community (CCC), a cooperation between Carlsberg and a number of partners (which by 2016 should become 15) with the aim of achieving a circular and waste-free economy using the Cradle to Cradle approach for the development and marketing of new products, which has the objective of creating products that can be recycled indefinitely or can return to nature being completely biodegradable, without creating waste therefore.

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