With the electronic shelf labeling every product is connected

How to make a store truly multi-channel? With Electronic Shelf Labeling (ESL), which in its latest evolution and thanks to NFC technology (now available on almost all phones, iPhone6 included) and the Product Positioning System (PPS) allows the geolocation of objects in the store. Every object.

The Ses video shows the end-user potential: I do the shopping at home, go to the store and find a route already suggested with the position of the items I want to buy highlighted, I get alerts for products at risk for my allergies, if I have time I touch the label and watch a video or listen to the suggestions for buying related products (without having to go and look for them around the store), pay and leave after having done a very fast and efficient shop.

The potential for the back office is, if possible, even greater. You can in fact use screens to show customers prices and information on promotions with a system synchronised with the back office of the store and with the check-outs, also manageable via a mobile application. Then, after closing, you can “switch” to label view mode and use the positioning to replenish the shelves with speed and accuracy and do a stock-take.