A more sensible use of resources, low energy consumption and environmental protection are, broadly speaking, the foundations on which the organic industry is built, and are also the key themes for the Expo. These principles have led to the collaboration between Costan (brand from the Epta group) and Naturasì, which is participating at the Expo with the Biomarket, a 350 square metre retail area at the heart of the Biodiversity Park, where the buying experience is combined with sustainability. For Naturasì and Costan, this means protecting the environment, in particular by reducing energy consumption in the cold chain – which in a point of sale accounts for an average of 40% of the total consumption – thanks to the use of low emission counters and a transcritical CO2 refrigeration system, resulting in an almost zero impact on global warming potential (GWP).
“The green, natural refrigerant solutions used,” confirms William Pagani, Epta’s Group Marketing Director, “perfectly integrate into a wider project, which sees working alongside NaturaSì to promote respect for the environment and a more sensible use of resources.”
By using technologically advanced solutions, Epta guarantees excellent presentation and perfect preservation of food items, whilst maintaining quality. In specific terms, Costan has provided the Bellini Trend and GranVista plug-ins (incorporated unit counters) from the Rev UP Family, customized with pale wood cladding and abutments, guaranteeing maximum uniformity of the display and eco-sustainability of the store, thanks to the natural, 100% recyclable, materials chosen. Furthermore, the fittings of the new Rev UP range are designed to be energetically efficient, with savings of 62% compared to an open unit, and a 49.5% lower carbon footprint compared to previous models.
“The project completed in partnership with Costan” – comments Roberto Zanoni, the general manager of EcornaturaSì – “intends to promote organic and biodynamic Italian farming and agriculture as a sustainable model which, thanks to its characteristics, is a food system which is capable of responding to the great challenges of the Expo 2015. For us, Feeding the Planet means, in fact, protecting the fertility of the land, not polluting water and respecting the balance of nature, from production through to the selling of food products.”
