The news is enough to make you shiver: Amazon, queen of the Dot coms, after an extremely positive sales quarter, has been valued at 18% more ($40 billion) than previously, surpassing the stars and stripes supermarket giant Walmart: 262 compared to 233 billion dollars. Digital beats real? The news comes after years of red ink for Jeff Bezos’ company, but nevertheless makes a certain impression.
Walmart in terms of turnover is the largest company in the world, with 11,000 stores worldwide and 2 million employees. Market valuations aside, the two companies were already involved in a head to head battle last week when Amazon launched the “Prime Day” (see here) and Walmart hit back, again via its e-commerce channel, offering discounts on cult objects such as the iPad.
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