The new format devised by Starbucks, the US coffee shop giant, for fast consumption on site or take away, is located in a historic building at 14 Wall Street in New York. The case study is interesting, because it concerns an increasingly widespread mode of consumption that has aroused the interest of distributors and companies (think of Coop&Go in the Expo area but also of the British chains like Pret à Manger), but also and above all because it has a number of original aspects, in a decidedly interesting layout for this type of format and in a very limited space: less than 50 square metres.
The pilot project was designed “for customers on the move looking for the quality products of Starbucks in a beautiful environment, together with efficiency that comes from knowing from the outset what they want and being able to obtain it quickly”. Or, as Bill Sleeth, Vice President Starbucks Store Design said, “This location on Wall Street has been specifically designed to take what is at the heart of our cafés and distil it into a smaller space. It is a perfect example of how to balance great design, attention to detail and efficiency, while maintaining what is unique and makes us who we are: our coffee and the customer relationship”.
