It is true that there are no limits to human creativity when it comes to selling. Pizza Hut, the well-known fast-food chain with restaurants worldwide, has launched a truly original delivery service in Hong Kong: the pizza ordered not only arrives at the customer’s home in a box chosen among four “themes”, but turns into a projector to watch a film.
Precisely the pizza and film combination, beloved worldwide, was evidently what triggered the idea of Reed Collins creative agency: why not provide the customer with both at the same time?
Inside the box is a lens for projecting, when placed in the specific slot of the box, the images of the selected film on the wall, displayed from one’s smartphone through a QR Code. The box, it goes without saying, is inspired by cinema: science fiction, romance, horror or adventure. The video reveals how it all works.
It is not the first time that Pizza Hut has used technology to improve the customer experience via entertainment. Like the pizza put together and ordered on a table with a touch screen. It’s called entertainment (or pizza-tainment as it has been dubbed). Hope you enjoy watching it!
