Also Orobianco is embracing the instant shopping of PowaTag in its flagship store in Milan in the luxury segment. PowaTag is in fact a multi-channel solution (adopted by over 1,200 that bridges the gap between the online and offline experience, transforming all communication material into a virtual store, through a series of engagement points including QR code, Audio Tag, Bluetooth beacon, NFC and social media. With this technology, Orobianco customers can experience the first multi-channel journey in Tecknomonster high-end luggage , spearhead of the flagship store in Milan.
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“The fast shopping concept fits perfectly with our brand philosophy. We are therefore proud to be the first luxury boutique in Italy to adopt PowaTag, thanks to which we will speed up and simplify the buying process”, said Giacomo Valentini, Chairman of the Orobianco Group.
After having downloaded the app from the Apple Store or from Google Play and registered in just one minute, customers simply need to photograph the QR code printed on the price tag with a smartphone to an instantly, simply and safely buy Orobianco products directly with the smartphone.
“We are very excited – says the General Manager Italy of Powa Technologies, Germano Marano – to be able to help Orobianco to be the first Italian luxury brand to embrace this unprecedented union between offline and online commerce”.
