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Arriva Blomming, il primo social ecommerce italiano

Era la Amazon italiana, si è trasformata nell’unica piattaforma che permette a tremila negozianti di parlare direttamente con mezzo milione di clienti sempre on line. L’amministratore delegato, Francesco D’Avella: “Il miglior prezzo sul web, si compera direttamente dal merchant”

Le evoluzioni nel mondo degli ecommerce seguono un ritmo frenetico, in particolare in questo momento di emergenza Coronavirus. L’ultima novità in termini di relazioni tra acquirente e venditore è quella del social media ecommerce: le piattaforme dove si compera, infatti  sono sempre di più una sorta di comunità virtuale degli acquisti. A livello mondiale, il top player in questo senso è Instagram, che con i recenti “bottoni” di vendita ha aperto scenari inimmaginabili fino a pochi mesi fa.

E in Italia? La risposta italiana al gigante dei social network arriva dal Veneto, e precisamente da Storeden, azienda specializzata nella programmazione dei software che stanno dietro ai meccanismi di vendita on line. Storeden crea le infrastrutture tecnologiche sulle quali sorgono i siti di vendita: da Amazon a PayPal, passando per Facebook e Ebay: sono solo le realtà più celebri che usano algoritmi made in Veneto per permettere i normali acquisti ai quali l’utente è abituato. Circa 500 persone ogni secondo, senza accorgersene, stanno usando Storeden anche in questo momento per riempire il proprio carrello e poi pagarlo, prima di ottenere la spedizione più economica.

La novità che propone adesso l’azienda fondata da Francesco D’Avella è la nascita del primo social ecommerce italiano, Blomming. Una realtà che negli anni passati aveva già fatto parlare di sé e fidelizzato milioni di acquirenti: nel 2010 era stato il primo ecommerce italiano, poi aveva dovuto scontare l’invasione delle enormi aziende statunitensi. Per sviluppare Blomming è stato investito un milione di euro e anche per questo adesso è leader in un nuovissimo segmento di business, quello del social ecommerce.

“Siamo riusciti ad integrare i circa tremila ecommerce che usano i codici di Storeden in un’unica piattaforma che già oggi vanta circa un milione di acquirenti all’anno”, spiega D’Avella. “Il nostro differenziale è il fornire ai negozianti una community di acquirenti che possono seguirli direttamente, chiedendo solo con un click di avere aggiornamenti in tempo reale sia sulle nuove offerte che sugli sconti speciali loro riservati. Non solo: permettiamo ai piccoli artigiani di realizzare il loro negozio on line con pochissimi passaggi, al costo di 9,99 euro al mese. Una cifra davvero piccolissima per entrare in un centro commerciale dove ogni anno transitano oltre mezzo milione di persone”.

…E ora Deliveroo consegna a casa perfino l’anguria

L’evoluzione del food delivery è sotto gli occhi di tutti:arrivato da una manciata d’anni in Italia e presto passato dalla “semplice” consegna di pasti veloci, dalla pizza al sushi, alle cene gourmet, la colazione, il gelato e i cocktail. E ora con il fattorino su due ruote arriva pure l’anguria.

Per quanti non resistono al desiderio di poterla gustare (del resto, è il futto dell’estate), ora c’è la possibilità di potersela consegnare direttamente a casa da Deliveroo, il servizio di food delivery che consente di gustare comodamente a domicilio i piatti dei migliori ristoranti della città.
Deliveroo sulla sua piattaforma offre la possibilità di poterla ordinare in modalità classica,  a fette o a pezzi tipo macedonia, da gustare a conclusione di pranzo o cena o come break rinfrescante, oppure in modalità dessert o spuntino, all’interno di smoothies, centrifugati, gelati, granite e sorbetti. La voglia scatta alle 22.40

Secondo i dati registrati di Deliveroo, la voglia di anguria si registra a tutte le ore del giorno. Ma l’orario preferito per ordinare specialità a base di cocomero infatti è la sera intorno alle 22.40.

Le città che più di altre sembrano essere particolarmente sensibili al fascino di questo frutto sono Milano, Roma, Bergamo e Padova, che oltre come frutto, amano gustarla in modo particolare come gelato in primis, e all’interno di sorbetti e centrifughe. Curiosità: l’anguria è apprezzata anche come gusto di “bubble tea”, uno dei trend che impazza soprattutto tra i più giovani.

Carrefour focuses on online and non-food, acquiring the Rue du Commerce website

Carrefour France, which has announced that it is in “exclusive negotiations” with Altarea Cogedim for the acquisition of 100% of Rue du Commerce, is expanding its multi-channel strategy. The website www.rueducommerce.fr, specialising in consumer electronics, has 5 million individual visitors per month and a turnover of 317 million Euros in 2014, and would also allow the French retailer to “reinforce its presence in e-commerce and non-food, thanks to the support of skills complementary to its own “as stated in a press release.

Non-food currently accounts for 20% of Carrefour sales. The intention is to strengthen the sector by developing the website which hosts third party manufacturing companies and receives a percentage of the sales.

The acquisition, subject to the approval of the anti-trust authority and after consultation with the unions, should take place at the beginning of 2016.

Divisions by gender, is it time to put an end to it? Target thinks so

Foto dal blog "Let Toys Be Toys".

Dividing items by gender, male or female, may make sense for some products, such as underwear or certain personal care products. But when considering toys or clothes, especially for children, but not only, or perhaps also snacks and fitness products, does it still make sense? Probably not, indeed there are an increasing number of associations, such as the British PinkStinks, which are fighting to free toys, for example, from rigid gender divisions: dolls for girls, construction toys for boys.

The issue is much debated in Anglo-Saxon countries, so much so that some retailers are “making amends”. We have already talked about Selfridges which has dedicated a floor to Agender, fashion “without gender”, and now Target, an American chain that sells a bit of everything, including clothing, toys, food and grocery, has announced that it has decided to remove, where possible, all references to gender.

As declared in a statement “We would never want our customers or their families to feel frustrated or limited by the way we present our goods. In recent years, some customers had complained about certain signs that offered product suggestions based on gender. In some cases, such as clothing where there are differences in size and wearability, this makes sense. Customers have always told us that when they buy something, especially if it is not for themselves, suggestions based on age, sex and brand help find things more easily. But we know that needs and preferences change and, as observed by some customers in certain departments such as Toys, Household Goods and Entertainment, dividing products by gender is usually not necessary. At the moment, our staff is working in stores to identify areas where we can gradually remove signs based on gender. For example, in children’s sheets there will no longer be signs that refer to boys or girls, as in the toys area, where will remove the use of colours such as pink or blue behind the shelves. These changes will be evident in the coming months”.

Amazon surpasses Walmart, digital surpasses real?

The news is enough to make you shiver: Amazon, queen of the Dot coms, after an extremely positive sales quarter, has been valued at 18% more ($40 billion) than previously, surpassing the stars and stripes supermarket giant Walmart: 262 compared to 233 billion dollars.  Digital beats real?  The news comes after years of red ink for Jeff Bezos’ company, but nevertheless makes a certain impression.

Walmart in terms of turnover is the largest company in the world, with 11,000 stores worldwide and 2 million employees. Market valuations aside, the two companies were already involved in a head to head battle last week when Amazon launched the “Prime Day” (see here) and Walmart hit back, again via its e-commerce channel, offering discounts on cult objects such as the iPad.

MobileCommerce is over one third of global eCommerce

A study published by Criteo, a technology company specialising in performance advertising, reveals that more than a third of global eCommerce transactions today take place via mobile devices. This is a significant figure that adds to the growing use of smartphones, which are becoming the prevalent mobile devices, gradually replacing the use of tablets. Schermata 2015-06-04 alle 11.25.05 “Commerce from mobile devices is growing exponentially”, said Jonathan Wolf, Chief Product Officer of Criteo. “Only in the last three months there has been an increase of 10% in transactions using mobile devices in the US. The majority of transactions on the move today take place through smartphones and the increase in the size of the screen, as well as the presence of optimised mobile websites, can only accelerate this trend”. Schermata 2015-06-04 alle 11.26.25 The results of the report are based on the analyses carried out by Criteo by examining the data of individual transactions relating to more than 160 billion dollars in sales at the global level. The following key points emerge from the report: Transactions from mobile devices in the United States have grown by 10% in the last three months: growth is continuous in all product categories, with the top quartile of retailers continuing to outperform the others. It’s all about smartphones. Most of the transactions from mobile devices in the United States and other countries now take place via smartphones, with the exception of Germany and Great Britain. The reasons for the growth lie in the increasing propensity to buy and in larger screens. In Italy, 55% of transactions on the move in the retail sector are via smartphones (vs 45% from tablets) and the percentage figure rises to 56% for travel (vs 44% from tablets).

Schermata 2015-06-04 alle 11.17.15

There are no limits. Mobile now represents the majority of eCommerce transactions in Japan and South Korea. By the end of 2015, the percentage of mobile eCommerce transactions will reach 33% in the US and 40% globally. In Italy currently 26% of transactions in the retail sector and 21% in the travel sector take place via mobile devices. The mobile conversion funnel. Consumers today see the same amount of products on desktops and smartphones, but with less add-to-basket and purchase percentage on smartphones. In Italy the conversion rate of mobile stands at an average of 1.6%.

Urban logistics, the last mile by bicycle

Shipping logistics, various surveys reveal, is an increasingly crucial aspect of e-commerce and on-line sales, with consumers expecting free and efficient deliveries, with several contact points. But above all fast. And what can be faster, in city traffic, than a bicycle darting everywhere, pedestrian zones included? Not to mention environmental sustainability and the “green” allure, a concern for a growing number of customers.

That was the thinking of PrimoTaglio, a portal with 400 Italian products of excellence, including fresh produce, which guarantees deliveries within 48 hours of ordering, in cooperation with PonyZero, a young startup offering bicycle delivery services. For now, the service is active in the city of Milan and will shortly be extended to Turin. All this is possible thanks to bicycles with insulated containers, designed to preserve the cold chain, from picking up the box to delivery to the consumer’s home. Niche solutions? Not really. “With the exponential growth of e-commerce, we are also seeing a significant increase in ‘last mile’ deliveries, which today are mostly done using by vans, which are certainly not ecological and are often only partially full” explains Antonio Romano, manager of PrimoTaglio. Suffice it to say that even the best-in-class Amazon, last December, was testing the delivery of parcels by bicycle: a more ecological (and realistic) means than the elusive drones.

PrimoTaglio is a brand of the company E-food, part of the Amodio food group, currently delivers in Milan, Monza and Varese and province and shortly also in Turin and Rome, 6 days a week, from Tuesday to Sunday.

 

 

Carrefour tests the scanner to shop online (in Belgium)

After Izy, the system adopted by Chronidrive/Auchan, Carrefour Belgium is testing its version of the scanner to shop online, from home, and have it delivered or for in-store collection: Connected Kitchen. The “connected kitchen” lets you make a shopping list in real time by scanning the bar code or dictating the product to the device. The database has 1.3 million codes available, including those of the “competition”, for which alternatives among the 17 thousand items in the e-commerce basket of Carrefour will be proposed. The device, under testing from April, will then be made available to customers.

 

Carozzi launches e-commerce of cheese and targets export

Carozzi Formaggi broadens its channels and sales opportunities by launching La Formaggeria, the website dedicated to the purchase of Carozzi cheeses, a tool that is especially targeting the global market.  The company in the province of Lecco, which has large-scale distribution as its main distribution channel (accounting for 40% of sales), is getting into e-commerce with a system structured down to the last detail: from website navigation to the delivery service, from ordering to the possibility of returns – if the product is kept intact.

One of the main features of the service is fast delivery, which is guaranteed within 24 hours throughout the country, with the exception of Lazio (Rieti), Abruzzo (Chieti/L’Aquila), Molise (Isernia), Puglia, Basilicata, Calabria and the Islands, for which it takes 48 hours, while in Europe and the rest of the world, delivery is guaranteed in a few days: an innovative service, never before provided by other cheese manufacturers. To ensure that products are delivered intact and do not lose any of their properties, shipping takes place using resistant, insulated cardboard and expanded polystyrene containers that ensure excellent preservation, also aided by sealed refrigerant bags which maintain the correct temperature inside.

Products combining tradition and innovation

Carozzi Formaggi products are today divided into eight main categories: Taleggio DOP, Quartirolo DOP, Gorgonzola DOP, washed-rind cheeses (characterised by periodic washing of the rind with a saline solution to remove mould and encourage the growth of red bacteria that characterise the colour, enhancing the flavour), natural-rind cheeses, fresh cheeses and, finally, goat’s milk cheeses, cow’s milk yoghurt and, new this year, meeting the latest nutritional and consumer needs: goat’s milk yoghurt. Obtained using Italian goat’s milk, thanks to artisan processing in traditional systems and the addition of fruit, this is a product that can combine the qualities of yoghurt, such as boosting the immune system, enrichment of the intestinal flora and digestibility, with the properties goat’s milk, more tolerable than cow’s milk, rich in calcium, phosphorus and vitamins and, after donkey’s milk, most similar to breast milk.

Carozzi Formaggi has 30 employees and a turnover of almost 13 million euros and produces 2 million kilograms of cheese a year. Exports account for 1.8 million euros, of which 513 thousand euros in the USA and the rest in Europe, but the company is also approaching new markets such as China, Japan and South Africa.

Supermercato24, the alternative to click and collect, soon in the UK and France

Supermercato24 is a start-up from Verona founded in September 2014 that allows you to do your shopping online in a supermarket of your choice and have it delivered at home within one hour or one day. A kind of contract e-commerce, which uses 1200 delivery staff today activated in 58 Italian provinces of Central-Northern Italy (including Rome). E-commerce in the grocery sector, as we know, has never taken off in Italy. So what is the meaning of this project? We spoke to the founder and CEO, Enrico Pandian, 35 years old and with a series of on-line initiatives implemented since he was a boy to his credit.

Enrico Pandian
Enrico Pandian, founder of Supermercato24

“We started last September in Verona to see people’s reaction, then we expanded to other provinces in Veneto and Lombardy and in January we arrived in Rome. We entered a market area currently unoccupied: in Italy there is only one supermarket doing e-commerce, Esselunga, and some experimentation. Our model was the American Instacart. Our strength? Delivery in one hour”. Can you explain how it works? We are not a supermarket but a logistics network that works in crowdsourcing. The customer goes to the website (there is no app but it is optimised for tablets and smartphones) and finds all the supermarkets of at least 600 square metres within a radius of ten kilometres. He can choose from 8/15 thousand products of the chosen supermarket and delivery at home in one hour (requested by 25% of customers) or one day (requested by 9 out of 10 customers). Thanks to an algorithm, the delivery man closest to the supermarket is contacted, who takes the order, does the shopping and takes care of delivery. Today we have 1200 delivery men that will soon become 2000, small businesses but also private individuals who start with a few deliveries and then open their own business. The customer can pay cash and recently also by debit card. The average expenditure has in fact recently increased from the initial 40 euros to more than 130, a sign that customers have tried the service, trust it and buy more. In short, a kind of shopping Uber. But what do you gain? We have various types of agreements with the supermarkets, ranging from communication to sharing: each supermarket has its own approach. Our goal is to ensure the customer the best possible service. We take a percentage of the expenditure, ranging from 5 to 15%, while the delivery man gets the delivery fee that depends on the volume and the amount spent. The prices are indicative, we cannot change them in real time, but the customer can choose the supermarket he knows and so he is already aware of the price at that store. Your strength? Above all, speed. People see the fridge empty and want the shopping to cook the next meal. Even the few supermarkets that do e-commerce deliver the next day. Our delivery men have priority access to the check out, but we have the flow data of the store and so we know at what time to arrive to avoid queues. We have also seen that the provinces, which are not covered by e-commerce, are very receptive. We can deliver even in the most remote villages. And that’s not all. We are beginning to expand the offer with new types of products, such as lunch or dinner. In Verona we are testing an agreement with a fast food chain. And we are also thinking of over-the-counter drugs. It’s the customers who are telling us what they need, and our idea for the future is to deliver any type of goods, in one hour. Are not you afraid that the supermarkets will “wake up” and begin to think seriously about e-commerce? No, because they are not structured to make deliveries in one hour, so much so that many of our customers ask us to do the shopping at Esselunga. On the contrary, we have had requests from companies who want to use us to deliver their goods. How do you use the data? It is our most valuable asset because we know what kind of shopping our customers do and where they do it. In the future we will use it to make targeted and customised proposals on the website, in one month we will launch the new and completely revamped website. But we could also sell the non-aggregated data to the supermarkets, for example. What are your plans for the future? We are already working on opening in London by June and starting with the service in September, also making agreements with similar situations such as Just Eat (home deliveries for restaurants, ed) and focusing on two areas: central London and the surrounding area, which has an approach similar to that of Italy. Then we will start up in Paris, because one of our investors is asking us to do so, the French fund 360 Capital (in January, supermercato24 won 360 thousand dollars in the 360by360 competition, ed). In Italy for now we will consolidate the provinces we have. But we are studying the South, in particular Puglia where we see potential.

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